The CICM Logo

About our Logo

The CICM logo is a semiotic of a barrier or protective force – a “thin red line”.

The red line within the logo represents the importance of protecting organisations against the numerous uncertainties and threats that have become ubiquitous within the global business environment. When developing the logo, CICM wanted to positively connote the notion of what little often separates organisations from significant risk and reputational damage. CICM's purpose is to help organisations and their executives develop and sustain their own reputational red lines in order to protect themselves from the vagaries of the global political economy.

Historically, the term “thin red line” originates from the Battle of Balaclava (1854) during the Crimean War. The Times correspondent, William H. Russell, used the phrase “thin red streak tipped with a line of steel” when reporting on the Battle. This quote became condensed into the term “thin red line” and over years, the term has become popularised as a figure of speech to represent the idea of a military (or other entity) holding firm against an attack.