Crisis Communications

Course participants will be given an insight into what the media wants, its modus operandi, as well the more complex issue of social media and user-generated content (UGC). Message framing is considered in detail and the importance of setting an agenda and controlling how a crisis is framed by stakeholders is also covered.

The role of the spokesperson is evaluated alongside the need to monitor in real-time what is being said and how perceptions and impressions are being interpreted. Course participants will learn how to quickly put pre-crisis plans into operation and the importance of ensuring flexibility of approach during a complex emerging situation.

How to face the media, including the importance of body language, developing intentional message statements, and the use of tone are explored in order that participants appreciate the importance of an emotionally intelligent response. Course participants will learn how to handle difficult questions from the media. How to best come across on radio and TV are explored as well as how to brief journalists during a crisis. Social media (as friend and foe) during a crisis is examined and how best to defend against online reputation damage and ensuring image restoration is achieved.

Those who complete the course should be confident and knowledgeable enough to face the media with confidence and credibility.

For more information please contact us

Day One: The Media Mindset and Pre-Crisis Preparation

Day Two: Handling the Storm

Fee: £1400 + VAT

Book This Course: Crisis Communications

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Bank name: Barclays Bank Plc
Account name: The Centre for Issue and Crisis Management, CICM
Account no.: 60483133
Sort code: 20-06-05
Swift Code: BARCGB22
IBAN No.: GB76 BARC 2006 0560 4831 33