Reputation Management

Reputation Management

Reputation ManagementReputational risks and challenges are becoming more frequent and complex, with the potential to inflict long-term brand equity damage. Given that we live in a reputation economy, driven by social media and punctuated by multiple crises, looking after your most valuable (yet increasingly fragile) asset has never been more of a strategic necessity. Yet, despite the importance that executives and corporations attach to building and defending their reputations, many companies still do not possess formal structures and processes to monitor and develop this complex, amorphous subject: reputation management. As a result, a mismatch often exists between assets and capabilities within organisations, which can lead to organisations suffering serial crises and disruptions to their business continuity.

The Centre for Issue and Crisis Management (CICM) specialises in the management of reputation and its associated disciplines. As an organisation that has a deep understanding of this complex subject, we can provide our clients with vital insights and practical applications for online reputation management (ORM). CICM also provides advice and training on general strategic reputation issues, which examines the root causes of errors and why the aetiology of most reputational crises exists within the organisation, usually stemming from poor pre-crisis planning and management decision-making.